NerdBrand Podcast

E97: Brand Differentiation with Guest Diana Richardson from Semrush


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Diana Richardson from Semrush joins us again on the NerdBrand Podcast! And holds the title for most guest appearances!

Diana is a Social Media & Community Manager + on the Agency Team at Semrush. She’s an expert in SEO, PPC, social, email and now...she’s a Public Speaker!

Join us as we ask, “How far is too far?" in the context of brand differentiation. 

Diana did her homework and shares a few real-world examples of brands that have done a great job differentiating themselves from their competitors.

  • Deliver a Unique Point-of-Purchase Experience
  • Distinctive Brand Collateral
  • Use a Mascot
  • Make it Convenient
  • Stand Out on Shelves
  • Appeal to Emotions
  • Shock
  • Personalize Your Product 

Some Helpful Links

nerbrandagency.com

semrush.com 

https://www.linkedin.com/in/🍷-diana-richardson-8965a317/ 

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NerdBrand is a national branding and advertising agency based in Louisville, KY.

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