The Analytics Show

E98 - Antony Ugoni - Getting a Seat at Decision-Making Tables as an Analytics Professional


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“How do I get a place at the decision-making table?”

For those of us in the data industry, we hear this question from other analytics professionals often.

“How do I have my voice heard?”

We face the challenge of trying - and often failing - to influence decisions in our organisations.

Analytics is still seen as a subset of other teams.

But how do you have your voice heard when no one is listening?

Antony has the answer.

Meet Antony Ugoni

Antony’s Role as a Business Leader at Flow of Work Co

Antony Ugoni is an Advisor at Flow of Work Co. Started up by a team of former colleagues, they believed it was time to rethink the way employees are developed, upskilled and deployed. With expertise in HR, innovation, people-analytics, technology, and behavioural science, Flow of Work is working with people-led organisations to maximise their workforce potential and help make their employees working hours more meaningful and enjoyable.

Antony’s Other Roles in the Data Analytics Community

Other than his role at Flow of Work, Antony represents the Australian data analytics community in various ways. At the University of Melbourne, Antony has the role of a Board Member at the Centre for Business Analytics’ Advisory Board. He is also a Chairperson at the Advisory Board of IAPA - the Institute of Analytics Professionals of Australia, and has been, until recently, a member of the Advisory Board for the Australian Alliance for Data Leadership and the Association for Data Driven Marketing and Advertising.

With over 20 years in the industry and with these positions, Antony is ardently involved with activities and projects designed to drive analytic professionals to find seats at decision-making tables. It’s his belief that, with a data-driven and evidence-based approach to decision making, organisations can flourish.

Value, Analytics Professionals, and Decision-Making Tables

In this exclusive analytics podcast episode, Antony shares:

  • Transitioning from a biostatistician to his current career
  • His work as a board member for Centre for Business Analytics at University of Melbourne and the Chairperson at the Institute of Analytics Professionals of Australia
  • What attracted him to join and serve at the organisations
  • If analytics professionals are seen as valuable enough by organisations in general
  • The biggest challenge analytics professionals face when trying to influence decisions in their organisations
  • What can be done to solve this problem of not utilising data and tech
  • Whether analytics is still seen as a subset of other teams
  • How to convince C-Levels to change their perception of viewing analytics professionals as only playing a supportive role
  • As a community, what can we do to help analytics professionals have a seat at decision-making tables
  • His advice for data analytics professionals to achieve a career in the business world
  • If you are an analytics professional looking to find a seat at decision-making tables or a business owner seeking to integrate a more customer-centric approach to your business, this is the episode you do not want to miss out on.

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    The Analytics ShowBy Jason Tan

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