<p>Join Matthew Fisch of FortMesa on the MSP Cyber Roundtable, along with special guest, Mike Bakaic from Iceberg Cyber as they discuss net-new customer acquisition through outbound prospecting.</p>

Join Matthew Fisch of FortMesa on the MSP Cyber Roundtable, along with special guest, Mike Bakaic from Iceberg Cyber as they discuss net-new customer acquisition through outbound prospecting.

E98. Prospecting: It’s Hard Because It’s Simple

Join Matthew Fisch of FortMesa on the MSP Roundtable with a special guest every week and learn how MSPs can sell profitable cyber programs using compliance and how to convey value during the sales process through storytelling with pictures, diagrams and analogies. In addition, we review a new control every week (NIST, CIS, HIPAA and more).

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E98. Prospecting: It’s Hard Because It’s Simple

E98. Prospecting: It’s Hard Because It’s Simple