On today's episode, Erik is joined by Joe Quattrone. Joe is the senior VP of the Sasha Group, a Vayner-X company, with a background in digital marketing and advertising. He outlines how this all came to fruition from his desire to see a brand grow and become the next on the fortune 500 list.

In this edition, Erik and Joe cover some of the cornerstone elements of branding such as whether or not to include your ‘personal life’ in your professional brand. They also provide insight on the importance of a BIG long term goal, and how having one can help guide your decisions by asking, “is this getting me closer to, or farther away from that goal?” Additionally, the two cover the intricacies of managing a brand during troubled times, like we are experiencing in 2020.

Links:

Vayner Media:

https://vaynermedia.com/

The Sasha Group:

https://thesashagroup.com/

Stork Community:

https://4ds.thesashagroup.com/stork/