In true George, Dan and Carly fashion, things get started with the smell of Scholastic book fairs and taxi cabs (aka Carly’s new favorite adjective: redolent), before diving in to data. The three get into how the new Apple updates will impact data collection, privacy, and the customization of different tools, and what this means for both companies and consumers. Data leads to NFTs, the Most Passionate Percentile, and marketing theatre. Dan makes a sandwich.

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