If you ask people if they want to have control, most will probably say Yes!

But the reality is not everyone does want control. At least not all the time.

We each have a different perspective on control at various stages.

Control is often about Choice and Choice is often connected with Trust.

How does customer control manifest in your business?

Maybe it's in menu option?

Maybe in choice of service provider?

Also, consider how your messaging could differ depending on whether you're talking to customers with a high control mindset vs a low control mindset.

#control #mindset #customer