By following his ethical principles and paying attention to what worked, Bruce Friedrich went from volunteering at a soup kitchen to being the Executive Director of the Good Food Institute. In this talk from Effective Altruism Global 2018: San Francisco, Bruce describes his own personal and professional journey, explains why he’s optimistic about plant-based meat and “clean meat” and offers advice for people hoping to embark on careers in his field.

To learn more about effective altruism, visit
http://www.effectivealtruism.org

To read a transcript of this talk, visit
http://www.effectivealtruism.org/arti…

This talk was filmed at EA Global. Find out how to attend here:
http://www.eaglobal.org