This episode features the lovely Eamonn Curley. Eamonn is a Freelance Content Marketing Consultant and has worked at Glofox. Eamonn briefly runs through his career and suggests how short-form video is the game at the moment. This nicely leads onto his own work in copywriting and how he transformed the Glofox blog into a high-traffic website. He recommends Marketmuse which definitely has contributed to his successful work (an optimisation and content research platform). Eamonn highlights some great points on identifying content and summaries his thoughts on AI entering the market.  This a good episode for anyone looking to learn more about creating great content and building a successful organic traffic strategy.