In this engaging episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine welcome guest Steve Sipress, a seasoned expert in advertising, marketing, and sales systems. Steve shares his insights on the transformative power of AI in business and how it has revolutionized his work in the industry. He delves into the concept of AI as more than just a tool, but as a super employee that, when trained properly, can maximize efficiency and productivity for business owners. Throughout the conversation, Steve emphasizes the importance of embracing AI innovations despite the potential for mistakes, drawing parallels between learning new technologies and mastering everyday skills.

Listeners are treated to Steve's practical advice on getting started with AI, highlighting the need for effective prompting and coaching to achieve desired outcomes. Steve also introduces his latest innovation, the Hidden Gold Mine Wizard, which utilizes AI and SMS messaging to rejuvenate dormant leads, showcasing a real-world application of AI's immense potential. This episode serves as both a guide and inspiration for small business owners looking to harness AI's capabilities, while addressing common concerns and encouraging proactive engagement with emerging technologies.

About our guest: Steve Sipress has helped thousands of small business owners and entrepreneurs implement effective advertising, marketing, and sales systems. His Hidden Goldmine Wizard™ uses AI and SMS messaging to turn old leads into goldKEYWORDS: AI, Artificial intelligence, Business automation, Marketing, Content creation, Advertising, Sales systems, Small business, ChatGPT, Digital transformation, Personal computer, Innovation, Tandy 1000, Amazon, Entrepreneurs, Systems, SMS messaging, Email marketing, Database reactivation, Lead generation, Prompts, Automation tools, Client acquisition, Hidden Gold Mine Wizard, Text message marketing, Copywriting, Productivity, AI tools, Startup advice, Business growth