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In this episode, Lance Robbins chats with Vito Peleg, Co-Founder and CEO of Atarim. Vito shares his journey from touring Europe as a rock musician to building a platform for web design agencies.

Vito discusses what shaped his entrepreneurial spirit, starting with his childhood businesses and "busking" on the streets, where he learned A/B testing in real-time. 

Topics include:

• "Forced fractional": How things outside our control push us into entrepreneurship
• "Busking" for business: Vito optimized his street performances to go from making $20/hr to $160/hr.
• Crisis to opportunity: Vito pivoted a cancelled event into the Web Agency Summit, the largest online event in the digital agency space.
• Breaking feast and famine cycles: Advice for freelancers and agency owners on dedicating specific days to sales.
• Lumpy Mail: Vito shares a direct mail tactic to grab the attention of potential clients. 

Links & Resources:

• Atarim: atarim.io
• Connect with Vito: LinkedIn or Twitter/X
• Vito's Band: The Lords of Uptime

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