Peter Shankman – Founder of Help a Reporter Out (HARO) which revolutionized the way reporters find sources. He is the author of 3 books (so far) including Nice Companies Finish First: Why Cutthroat Management is over and Collaboration is In. He discusses why it is important to invest in what he calls “Nice Companies”. He also shares the classic story of how he funded the launch of his first company and tells us about his latest venture Shankminds.