Shoot the Moon with Revenue Rocket

“Earn the Right to the Numbers”: Why Trust Comes Before Financials in M&A


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In this episode of Shoot the Moon, Revenue Rocket’s Mike Harvath, Matt Lockhart, and Ryan Barnett explore one of the most overlooked tension points in M&A: the financial document request.

You’ve nailed the strategic and cultural fit — but when it comes time to share financials, things stall. Why? It often boils down to trust, financial hygiene, and timing.

🔍 Inside the episode:

  • Why jumping to the P&L too soon can kill momentum
  • What “financial hygiene” actually means — and why it matters
  • Tips for buyers to build trust and earn the right to request numbers
  • What sellers should prepare: 3 years of P&L, balance sheet, forecast, and ad backs
  • How to keep a deal moving when financials are messy or delayed

If you’re buying or selling an IT services firm, this episode is a playbook for avoiding early missteps and setting up a smoother path to due diligence.

 

RELATED EPISODES:

Episode 170: How to Become a Platform Investment. Listen now >>

Episode 141: Add-Backs 101. Listen now >>

Episode 131: The Importance for Sellers to have Financials in Order while being Acquired. Listen now >>

Listen to Shoot the Moon on Apple Podcasts or Spotify.

Buy, sell, or grow your tech-enabled services firm with Revenue Rocket. 

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Shoot the Moon with Revenue RocketBy Revenue Rocket Consulting Group

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