Dallin and Damian are joined by A. Todd Smith from Gabb Wireless on this episode of the Totally Radvertising Podcast. The trio talks about how laughter is one of the greatest tools in advertising for disarming your audience and creating a connection that opens the door for other emotions. Todd shares how getting your team to laugh during every step of the creative process can translate into a more engaging and fun commercial. You have to earn every second of your audience's attention in advertising and they share tips on doing just that by balancing time, storytelling, and emotion. If you want to learn how to make commercials more entertaining and effective, this episode is for you! 

0:00 Intro
6:10 Using comedy in advertising
10:40 Shifting gears between emotions
16:00 Working on a Creatably set
26:10 Advertisement review
35:00 Blending emotion with consumer consideration

"If you can make an audience laugh, then they're more open to cry. They're more open to get hit in the feels." 6:35