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Earn Your Stripes: Greg Fernando on Escaping the Cage and Prioritizing Results
Episode Summary:
Greg Fernando realized he was trading his time for someone else’s dream, and he felt caged in a job that used to be fun. He refused to accept the corporate grind and set out to build a business designed for freedom and focused entirely on results.
In this powerful episode, Greg shares the tactical moves he made to launch Merge Appraisal in a tough market. We dive deep into why relentless execution and a commitment to customer service—doing what others won't (like 5 a.m. inspections)—was the critical strategy for landing big accounts. Greg opens up about the "feast or famine" reality of early entrepreneurship, why focusing on results over effort is the key to getting a bigger piece of the pie, and how his vision for Merge Appraisal is his personal Dragon's Gold: a game he is mastering one inspection at a time.
Key Takeaways You’ll Hear:
• Why you must apply your strategy to results, not just effort or niceness (and how this scales).
• How a shameless, relentless approach to calling and emailing major accounts landed their biggest clients.
• The critical shift from feeling "caged up" in a job to building a dream that runs on your schedule.
• How focusing on fast turnaround time acts as the currency for scaling a service business quickly.
• The true meaning of building a "Simply the Best" legacy that honors your reputation through integrity.
Tools & Weapons:
• Dragon Mindset: Having to be a "dragon" (strong and powerful) to tackle difficult tasks, like early mornings.
• Make Your Own Luck: The philosophical reminder that luck is made, not waited for.
• Relentless Pursuit: The shameless commitment to pounding the phones until you get a call.
• The Eagle Analogy: Flying higher (ascent) instead of sinking to petty moments (crows).
Send us a text
About Gold Dragon Investments:
At Gold Dragon Investments, our mission is to bring joy to others by helping them win the game of investing. Helping every client become the hero of their financial journey. We believe that wealth is a tool, but joy is the ultimate outcome.
Through meaningful partnerships, we strive to empower our investors to create freedom, and build lasting legacies of purpose, fulfillment, and wealth.
Join Us on the Adventure:
- Website: https://golddragoninvestments.com
- Schedule a Call
View all episodes
By Justin MillsEpisode Summary:
Greg Fernando realized he was trading his time for someone else’s dream, and he felt caged in a job that used to be fun. He refused to accept the corporate grind and set out to build a business designed for freedom and focused entirely on results.
In this powerful episode, Greg shares the tactical moves he made to launch Merge Appraisal in a tough market. We dive deep into why relentless execution and a commitment to customer service—doing what others won't (like 5 a.m. inspections)—was the critical strategy for landing big accounts. Greg opens up about the "feast or famine" reality of early entrepreneurship, why focusing on results over effort is the key to getting a bigger piece of the pie, and how his vision for Merge Appraisal is his personal Dragon's Gold: a game he is mastering one inspection at a time.
Key Takeaways You’ll Hear:
• Why you must apply your strategy to results, not just effort or niceness (and how this scales).
• How a shameless, relentless approach to calling and emailing major accounts landed their biggest clients.
• The critical shift from feeling "caged up" in a job to building a dream that runs on your schedule.
• How focusing on fast turnaround time acts as the currency for scaling a service business quickly.
• The true meaning of building a "Simply the Best" legacy that honors your reputation through integrity.
Tools & Weapons:
• Dragon Mindset: Having to be a "dragon" (strong and powerful) to tackle difficult tasks, like early mornings.
• Make Your Own Luck: The philosophical reminder that luck is made, not waited for.
• Relentless Pursuit: The shameless commitment to pounding the phones until you get a call.
• The Eagle Analogy: Flying higher (ascent) instead of sinking to petty moments (crows).
Send us a text
About Gold Dragon Investments:
At Gold Dragon Investments, our mission is to bring joy to others by helping them win the game of investing. Helping every client become the hero of their financial journey. We believe that wealth is a tool, but joy is the ultimate outcome.
Through meaningful partnerships, we strive to empower our investors to create freedom, and build lasting legacies of purpose, fulfillment, and wealth.
Join Us on the Adventure:
- Website: https://golddragoninvestments.com
- Schedule a Call