In this episode of Connected Thinking, JR Rogers, our Senior Account Director sits down with Kelly Shaw, Head of Marketing at PerfectTed, the UK’s fastest-growing energy drink and hot beverages brand.

With over a decade of experience in the food and drink industry, Kelly has helped scale founder-led businesses through bold and creative strategies. At PerfectTed, she’s driving growth with an earned-first mindset, from headline-grabbing social stunts like their Sabrina Carpenter sighting generating millions of organic views, to building momentum through TikTok Live.

Kelly shares her insights on how challenger brands can deliver high-impact campaigns on limited budgets, the role of employee-generated content in accelerating reach, and her advice for brands looking to engage on TikTok.

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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