Suzanne Struglinski, PR Manager for Industry Dive, joined the A100 podcast to share her insights on earned media and what association comms professionals need to know to improve their media relations efforts.

She discusses the disconnect between what association leaders see as news and what reporters see as news, while emphasizing the importance of being a resource for reporters. She also shares thoughts on the unique relationship between PR professionals and journalists.

“Reporters want news,” she says. “You need to build those relationships, making sure you understand who you're pitching, why you’re pitching and keeping in mind that you want to be a resource to these journalists.”

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