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π§Earned Media or Bust: Why PR Beats Paid in the Long Term
Brian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table.
They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done rightβand when it really isn't worth a press release.
Youβll learn:
- Why the best PR starts with story, not spin
- How AI and SEO now depend on earned content
- When a press release doesn't make sense
- Why the trades still matterβand how to use them strategically
- The myth that βany press is good pressβ (spoiler: itβs not)
Whether you're planning your next campaign or trying to stay out of PR trouble, this episode has the insights B2B marketers need to scale smart.
View all episodes
By Brendan Ziolo & Brian O'GradyBrian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table.
They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done rightβand when it really isn't worth a press release.
Youβll learn:
- Why the best PR starts with story, not spin
- How AI and SEO now depend on earned content
- When a press release doesn't make sense
- Why the trades still matterβand how to use them strategically
- The myth that βany press is good pressβ (spoiler: itβs not)
Whether you're planning your next campaign or trying to stay out of PR trouble, this episode has the insights B2B marketers need to scale smart.