Chas and Todd Dyer, General Manager of Marshal Mize Ford in Chattanooga, discuss the importance of relational transactions, especially in industries where it's difficult to earn the client's trust, like car sales. Todd emphasizes the motto that he uses every day in his dealership with his sales staff: "Take care of the customers and we'll be okay." Chas and Todd also discuss the importance of building a relationship with your team as well as the customers.