John Johnston (JJProjects) led the social media campaign for the World Wildlife Fund's Earth Hour earlier this year. Find out the connection between success and letting go of your message!


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John Johnston (JJProjects) led the social media campaign for the World Wildlife Fund's Earth Hour earlier this year. Find out the connection between success and letting go of your message!

Earth Hour's social media success - JJProjects - iJumpTV 64

Marketers and communicators talk about their experiences with social media and online marketing. Global lessons from a New Zealand perspective. Brought to you by iJump - making sense of social media.

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Earth Hour's social media success - JJProjects - iJumpTV 64

Earth Hour's social media success - JJProjects - iJumpTV 64