Tech Leader Pro

Easing back on X (TLP 2024w23)

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Ten years ago I wrote about my desire to ease back from Twitter, now I feel the same way about X. What has really changed?

Notes:

  • Recently I have become disillusioned about posting content on X, because the engagement rate is so low.
  • For example, I can post on X and get 50 views in 24hrs from 9k followers, or post a short video on YouTube with 20 subscribers and get 500 views in the same period.
  • Follow count on X is now utterly meaningless as a signal of how much engagement you will actually get.
  • X is just not worth it anymore, as the return on the time invested there is terrible.
  • If you look at the For You tab on X, you can see that the algorithm promotes accounts posting recycled memes, or recycled videos designed to provoke a shocked reaction.
  • Meanwhile original content producers like me are finding it increasingly difficult to reach an audience on X.
  • Over ten years ago I wrote about my desire to ease back from Twitter, now I feel the same way about X. What has really changed?
  • I will read that article to you now (ref: https://techleader.pro/a/395-Easing-back-from-Twitter), and please ask yourself the following two things as I read it:
  • What has really changed about Twitter / X in the past ten years?
  • How many of the issues I raise in that article are still true today?
  • (article read)
  • The last time I felt this way, I deleted my Twitter account permanently. Note my current account is a new one.
  • I am not planning to delete my account again, but will lock it in private mode and take a break for a few months before deciding what to do with it.
  • In the interim, I am hoping that X does something to entice original content producers to use X as their main platform, because right now the value proposition is too poor.
  • Did I mention I am paying for this account?
  • What I am working on this week:
    • Added query highlighting support to greppr.org
    • Media I am enjoying this week:
      • The Revenge of the Rose by Michael Moorcock.

        • Notes and subscription links are here: https://techleader.pro/a/646-Easing-back-on-X-(TLP-2024w23)

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        Tech Leader ProBy John Collins