Kathleen DiBenedetto is the Senior Director of Seed Brands, and she is joined by Atsushi “Charlie” Takeuchi whose expertise is the Whisky Highball. Charlie shares his journey in building the highball business from the ground up in the U.S. after his successful experience in Japan with the Highball Machine. Kathleen talks about building Sipsmith as a high opportunity brand in the U.S, and together they discuss the challenges, opportunities, and insights from their time in this business.

Today on Top Shelf Integrity:

• The Whisky Highball’s history and success in Japan
• Challenges & opportunities in growing the Highball in the states
• Building trust & exceeding the consumer’s expectations
• Customizing a brand to fit a culture

Follow Beam Suntory:

• Website: beamsuntory.com
• Instagram: @beamsuntory

Follow Rachel:

• Instagram: @rachelsharris_ 
• LinkedIn: Rachel Harris

This show is produced by Soulfire Productions