Art Juedes and Rick Gering, the founders of the iconic Eastbay catalog, are the latest guests on SneakerDads. On the podcast, they share their story of how a need for running shoes led to a huge footwear business, explain how kids expanded their desire for athletic footwear into casual sneakers, talk about the expansion and fame of the catalog itself, and discuss their new book, The Book of Eastbay, with Brandon Sneed.