Podcasting helps us grow our business but what you may not have known is that a lot that goes into building a podcast. Today our guest is Mackenzie Bennet, and she works for one of the most popular podcasting platforms out there, Blubrry. This morning’s podcast is about how the Blubrry plugin makes the ins and outs of podcasts much easier for anyone trying to get into it.

Podcast Hosting and Statistics

Blubrry makes it simpler to host your podcasts and podcast downloads by storing them on their own servers as opposed to your own. This means that instead of using up gigabytes of bandwidth per month with potentially thousands of users listening to and downloading your podcasts, they’ll handle it all for you. This eliminates any possibility of your website crashing or you having to pay for an upgraded plan. Another feature they boast is their podcast statistics. These statistics make it easy to track where listeners are coming from, whether it be iTunes, Android, or any other platform. You can also see what marketing is working and what isn’t, which guests and show topics are the most popular and more with just one click of button.

When Should Someone Use Blubrry

Anyone who is planning to have a show should sign up for hosting because you never know how popular you’re going to get. Not many people know about this, but typically media files such as podcast downloads are against a web host’s Terms of Service so Blubrry also eliminates any possibility of you getting your service cancelled. The plugin also handles sharing, RSS, downloads, and posting of your podcast to various platforms such as iTunes, Android, Stitcher, and TuneIn. Even better, those who have opted into an email subscription via the plugin are sent emails every time a new podcast is uploaded. Because of these features, your podcast has the ability to grow much faster than if everything were handled by yourself.

What If I Don't Have a Big Following

We’re all aware that massive growth doesn’t happen overnight but a podcast is an amazing way to reach out to people with very little effort compared to conventional methods. Blubrry’s average downloads for all podcasts across the board is around 100-250 and while this sounds small, imagine a room filled with 250 people listening to you every week. Before podcasts you would have to travel to different locations very often in order to speak to a room filled with people of that very same size.

Any Advice for People Who Want to Get into Podcasting

Before you get into it, you should plan ahead and do research on who your audience is going to be. Reach out to people who already do podcasts and also communities who are interested in what your show’s topic is.

 

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