This week’s episode of the Zero to a Million Podcast with Zach Rego features Drew Himel, Founder and CEO of PCR. He shares the genesis of his agency and the early days when they tried to serve any and all clients, and the eventual trimming down and focusing of their services.

He shares how they improve conversions through simple tweaks in the interface, especially taking into account mobile versus desktop, by making it more intuitive and easier for customers to add to cart.

Drew also shares his insights on subscription models and how sellers can put to rest customer concerns by making the option to unsubscribe easier, therefore making them stickier customers.