But that all changed in the late 90s when online started happening,” Soumya Chatterjee, cofounder, Easyrewardz told Inc42.

With these trends on the rise, customer centricity and engagement have today become utmost important to retailers and brands.

The report further revealed that improving customer experience and customer-centricity are vital for Indian businesses as they progress towards digital transformation.

This is where CRM and loyalty programme platforms such as Easyrewardz come into the picture and save the day for retailers.

While Easyrewardz started its journey with one simple aim of promoting customer loyalty for brands, today it has over 150 brands as clients and more than 60 Mn customers transacting over 50 Mn times per month. | To read full story, visit https://startuparound.com/read/1582700406.6383486/Easyrewardz:-Helping-Businesses-Scale-And-Grow-With-Its-CRM-Tools?ref=audio_experience