Krista D'Archi and Jake Block are the co-founders of Eat Senza, an allergen-friendly food brand on a mission to make eating with dietary restrictions easier—and more joyful. After 10 years in creative roles, the duo made the leap from supporting brands to building their own. The result? A bold, confident take on allergen-free comfort food, starting with their debut product: Lil Pastina—a gluten-free twist on classic Italian pasta shapes.

Inside the Episode:

• From creative careers to co-founding a food brand

• Reimagining nostalgic comfort food for allergen-conscious eaters

• Launching with Kickstarter featuring a single hero product to earn trust and gain traction

• Advice for an emerging brand founder

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This podcast episode was made possible by Hummingbirds.

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They're an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!