How do you implement technology to grow your business? CEOs and founders discuss how to choose the right tech to benefit your company and attract customers

How do you strategically implement the right technology into your business?

With a wide array of technology available on the market, businesses are often spoilt for choice when it comes to picking the latest innovate trends. However, this could leave business owners scratching their heads a few months down the line when they realise their chosen technology doesn’t truly serve their business or is too difficult to operate. Speaking on the second day Elite Business’ live event on March 10, Carl Reader, Founder of #BeYourOwnBoss and Chairman of d&t chartered accountants, Sam Goss, Co-founder and CMO of Comma Group, Melissa Snover, Founder of Nourished, Dan Maudhub, Managing Director of The Wonderful Creative Agency and Drew Ellis, Founder of We Are Like Minds, revealed the importance of understanding the “why” behind technology before jumping on the bandwagon. They discussed various pitfalls that come with implementing technology and why businesses must strategically use tech to fill in the gaps rather than seeing it as a quick fix solution.