How do you overcome obstacles and unlock growth? CEOs and founders reveal why plans never really go to plan – and what to do about it

How do you stay committed to your goals despite the challenges faced?

With any business, there will come a time when you will face obstacles and bumps on the road to achieving commercial success. What happens when your plans fall through? How do you overcome roadblocks and stay committed towards your goals? Speaking on the second day Elite Business’ live event on March 10, Eric Partaker, co-founder of Chilango, Alana Spencer, founder of Ridiculously Rich, Jenny Knight, founder of Nutcracker and Scott English, brand director at CEMG, revealed how important it is to stay adaptable and to your goals despite challenges you face along the way. They also discussed why it is important for businesses to shift away from the numbers and focus on building a solid brand, attract a wider audience and build a loyal customer base.