The Bharatiya Janata Party is said to have violated the mandatory 48-hour silence period leading to and during each of the four phases of polling thus far in the Lok Sabha Elections.

The BJP, identical to its behaviour in the third phase, had 600 active Facebook ads running even as polling was underway in phase 4 on 29 April. All the ads were targeted at one or, in most cases, multiple states -- like West Bengal, Maharashtra, Madhya Pradesh, Rajasthan -- which went to polls on Monday.

The consistently brazen violation of the 48-hour ‘silence period’ has exposed the toothless nature and abject failure of the Code of Ethics for the elections that social media platforms like Facebook had submitted to the EC.

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