When you make a sales call or call to make an appointment, your sales pitch must sound enthusiastic, natural, and authentic. Your message needs to come from the heart, and you need to mean it. Even over the phone, customers know if you are lying, spinning the truth, or misleading them. You have to sound truthful; otherwise, you will encounter objections, be ill-prepared, and fail to convey your message. In today’s lunchbreak training, I discuss how to script your enthusiasm. I share why you should start with a script - just like an actor - and prepare and rehearse until you perfect delivering your enthusiasm. I discuss why salespeople fail when they don’t develop a script and share a step-by-step guide to crafting the ideal structure. I explain how to optimize your message to make it even more powerful. I also highlight why it is vital to practice delivering your script enthusiastically and share two ways to get feedback and hone your performance further. “Your sales pitch echoes best when it’s a great pitch. And every sales pitch is just a little bit better when it sounds enthusiastic, natural, authentic, and comes from the heart.” - Steve Bookbinder This week on Food For Thought Lunchbreak:The reason why your sales and appointment calls should start with a scriptInternalizing and perfecting your script to sound authenticThe risks and pitfalls of not using a scriptA step-by-step strategy to create and construct your scriptWhy using the fewest number of words creates the most powerful messageHow to practice enthusiasmWhy you should physicalize your phone message It’s Time to Get More SalesThanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.See omnystudio.com/listener for privacy information.