Eckart Diepenhorst is the CEO of FREE NOW and a mobility strategist extraordinaire. FREE NOW was founded in Hamburg in 2009 as mytaxi, and the app has undergone a phenomenal journey in the last few years. With more than 10 million customers across 100 cities, they are a force to reckon with. Together with Ecki, we talk about the quest for even more aggressive growth, combining traditional transport with new multimodal options and the secret sauce behind their successful public affairs strategy.