Is capitalism the villain or the unexpected hero of the climate story? In this episode, we unpack the complicated world of eco-capitalism — also known as environmental or green capitalism — where companies commodify climate action and profit from "solving" sustainability. From green consumption trends to billion-dollar carbon markets, we explore how businesses are turning climate responsibility into a revenue stream. You'll hear critiques, contradictions, and some compelling quotes from industry insiders. Is this the path to progress or just a slicker form of greenwashing? Tune in as we follow the money behind the mission to save the planet.