In 2016, Ukrainian tech entrepreneur Ivan Pasichnyk was included in the Forbes “30 under 30" in Europe list of top leaders and talented innovators. His startup company, Ecoisme, is a home automation and smart home company. Its product is an energy monitoring unit that is attached to the main electrical panel in a home where it can monitor and sense appliance use throughout the house and pinpoint how better efficiency can be achieved. CEO Pasichnyk talks about his company, some of its recent challenges and where it is heading.