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(Ecom) How to ensure that every product launch is a massive success
Finally you want to prototype and test your products. This is something that is often overlooked. Sure you may try it on or your product developer may say it is “fine” after trying it, but this is not enough.
This is the process I followed that works every time.
First tests and prototypes are done directly with the factory. Sometimes you can visit the factories and go over multiple tests during a week. If this is not possible, keep testing until you are 100% happy by giving specific instructions to the factory every time you try the product. It is important to benchmark your phototype with the best brands and products in your industry.
When you are finally happy, it is now time to pass these samples to customers. These are customers you built a relationship with and they are now “beta testers”. If you don’t have any, simply email clients via a newsletter and ask who would be interested in becoming a beta-tester and get free products to try. There are always customers that love to have a close relationship like that.Ask each of the customers to rate the product from 1-10 and tell you what they love and don’t like about the product.Come up with 5 or so questions for them to answer.Always reward your customers for honest feedback and stress that you are not looking for praise but honest feedback to make the best product possible.This prototype flow should be ongoing and the standard for how you product new products. By following all the above you make sure that you will always have amazing products that are in demand and people will love them and talk to friends and family about them. Ultimately this is the best way you can ensure that your brand will be scalable and profitable down the road.
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By Daniel ChabertFinally you want to prototype and test your products. This is something that is often overlooked. Sure you may try it on or your product developer may say it is “fine” after trying it, but this is not enough.
This is the process I followed that works every time.
First tests and prototypes are done directly with the factory. Sometimes you can visit the factories and go over multiple tests during a week. If this is not possible, keep testing until you are 100% happy by giving specific instructions to the factory every time you try the product. It is important to benchmark your phototype with the best brands and products in your industry.
When you are finally happy, it is now time to pass these samples to customers. These are customers you built a relationship with and they are now “beta testers”. If you don’t have any, simply email clients via a newsletter and ask who would be interested in becoming a beta-tester and get free products to try. There are always customers that love to have a close relationship like that.Ask each of the customers to rate the product from 1-10 and tell you what they love and don’t like about the product.Come up with 5 or so questions for them to answer.Always reward your customers for honest feedback and stress that you are not looking for praise but honest feedback to make the best product possible.This prototype flow should be ongoing and the standard for how you product new products. By following all the above you make sure that you will always have amazing products that are in demand and people will love them and talk to friends and family about them. Ultimately this is the best way you can ensure that your brand will be scalable and profitable down the road.