Ecosystem, Scale! with Aaron Taylor

EcoMap and the Power of Mapping Ecosystems


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Summary

In this episode, Aaron Taylor welcomes Kevin Carter, Director of Ecosystem Success at EcoMap Technologies, to explore how mapping drives more competitive and scalable ecosystems. Kevin shares the story of EcoMap’s late founder, Pava LaPere, and her vision to make entrepreneurial resources more discoverable. Together, Aaron and Kevin dive into the distinctions between startup communities and innovation ecosystems, highlight the five core stakeholders every ecosystem depends on, and discuss how shared mapping tools create the infrastructure for collaboration, momentum, and impact.

Key Topics & Highlights

Origins of EcoMap Technologies EcoMap was founded by Pava LaPere while a student at Johns Hopkins University. Frustrated by the lack of support for student entrepreneurs, she first created a student-run incubator and later built an Airtable map of the Baltimore tech ecosystem. That grassroots project evolved into EcoMap Technologies, now a leading platform for mapping startup and innovation ecosystems.

Defining the Ecosystem Kevin Carter explains the difference between a startup community (focused on founders and their immediate support needs) and the broader innovation ecosystem (which includes research institutions, support organizations, higher ed, and tech transfer). EcoMap’s tools help communities define and categorize resources in ways that align with their own local language and priorities.

Ecosystem Mapping & Infrastructure Ecosystem mapping is about understanding the assets—organizations, resources, and events—that make up a community. Kevin stresses that mapping isn’t the only way to engage, but it’s a critical tool for making information accessible, current, and trusted. EcoMap doesn’t map individuals, but rather the organizations and resources that form the ecosystem’s infrastructure.

The Five Core Stakeholders Every startup community relies on five stakeholder groups:

  • Founders
  • Entrepreneurial support professionals
  • Investors (angels & VCs)
  • Service providers (legal, accounting, marketing, etc.)
  • Startup employees

Together, they create the value flows that keep communities alive.

Resources

linkedin.com/in/kevin-carter-594571a5

https://ecomap.tech/solutions/ecosystem-relationship-manager/

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Ecosystem, Scale! with Aaron TaylorBy Aaron D. Taylor