In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.

Chapters:

• 00:00:00 - Breaking Down a Real Business Audit
• 00:00:27 - Protecting Confidential Business Insights
• 00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands
• 00:01:38 - The Crucial Metrics That Drive Profitability
• 00:04:05 - Subscription Models & Amazon Strategy: A Case Study
• 00:07:02 - Actionable Fixes to Increase Profitability
• 00:09:00 - Identifying Churn Patterns and Retention Challenges
• 00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs
• 00:12:30 - Strategies to Improve Subscription Retention
• 00:14:15 - Pricing Adjustments for Profitability
• 00:16:00 - The Role of Amazon in Customer Acquisition
• 00:18:20 - Balancing Direct Sales and Amazon Growth
• 00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales
• 00:22:30 - Optimizing Amazon Best Seller Rank for Visibility
• 00:25:00 - Implementing a Sustainable Paid Traffic Strategy
• 00:27:45 - Email and Organic Strategies to Boost LTV
• 00:30:10 - Preparing for Scaling Without Losing Profitability
• 00:32:22 - Final Takeaways: The Roadmap to Scaling Smart

LINKS AND RESOURCES:

• Episode 666: The 5 Step Formula to Determine Your nCAC
• Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
• Get Your Marketing Performance IndicatorsTM Checklist Now!
• Tier 11 on YouTube
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off