This episode delves into the world of AI agents, the unsung heroes behind creating seamless shopping journeys; how these digital masterminds strike an extraordinary balance—offering consumers the freedom of choice while tailoring experiences to their unique preferences. From predictive algorithms to virtual shopping assistants, Euro Beinat, Global Head of AI and Data Science at Prosus, and Gideon Lichfield, explore the cutting-edge strategies redefining the retail consumer experience.