Tomasz Sledz shares his journey into media buying, discussing the challenges and strategies in e-commerce advertising. He emphasizes the importance of effective ad formats, enhancing perceived value through bundling, and building a community around brands. Sledz also provides insights on starting small with bootstrap advertising strategies and the significance of optimizing landing pages for better conversions.

Chapters

00:00 Introduction

06:03 Common Challenges for E-commerce Brands

11:46 Creative Volume Testing Strategies

17:44 Improving Perceived Value in Offers

23:20 Building Community for Customer Retention

28:48 Future Trends in E-commerce Advertising

31:07 Optimizing the Customer Journey

Music from #Uppbeat: License code: MY91MH8USS4YRWID