eCommerce & Amazon Expert, Melissa Burdick

In this episode, David talks with eCommerce & Amazon expert and consultant, Melissa Burdick. Melissa spent a decade at Amazon and now runs her own strategic eCommerce firm and marketing agency. Listen to Melissa talk about the challenges that some large brands have with the transition from offline to online and what they can do to start winning online. Dave and Melissa also discuss the current Amazon price war, ways to structure your organization for eCommerce success, and what retailers are and can be doing to differentiate themselves from Amazon.