Phil Gaughan, LSEO's Director of Growth and Development, pulls a fast one on Jeff in the podcast booth when he makes an on-air open invitation. He invites any Pennsylvania business, large or small, to come on as a podcast guest as part of his PA for PA initiative. Conceptually, PA for PA builds camaraderie among companies in the state. For Phil, who's been a part of Northeast Pennsylvania teeming digital solutions eco system from the beginning, camaraderie starts with conversations and storytelling. Our host and guest also discuss Phil's extensive background in ecommerce development and what online retailers should look for in a digital marketing agency.