Jason Franciosa is the co-founder or CEO of element 26, which is a sporting goods brand focussed on helping functional fitness athletes destroy their PRs, not their bodies. He tells his story on how he rose up from being financially depleted from a failed venture to launching his business in the fitness space that made him over $1 million in 12 months.

 

You'll Learn: 

About the Amazon traps and how to avoid them

How important is having an expert in the business

How Jason made his business more successful than his competitors

How to have a loyal fan base or audience

The comparison between Amazon customers vs core audience