In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching eCommerce for Building Products and shares the 6 Most Impactful Features Customers Want.

Episode Highlights:

• Misconception of eCommerce in Building Products Manufacturing Digital Transformation
• How Leaders Can Get Buy-In from Key Decisions Makers and Stakeholders, Like Sales Teams, Who are Perceiving Channel Conflict
• Top Reasons Manufacturers Aren't Further Along Implementing eCommerce
• The Fine Line of Discomfort and Organizational Change
• How The Building Products Market Has Already Changed and Is Changing More
• Is It Better to Sell via Owned eCommerce or Third-Party Marketplaces?
• 5 Mistakes to Avoid / Common Pitfalls When Launching eCommerce to Augment Channel Sales of Building Products
• The 6 Most Impactful Features Used by B2B eCommerce That Has Come Out of B2C
• How to Meet the Buyer Expectation of an "Amazon Prime" Shipping Mentality
  • Example from Bosch
• Recent Result that Enceiba is Proud of
• The Best Advice Brian Has Ever Received

More on the episode here.