eCommerce, Clearly

Why do some e-commerce businesses keep growing their sales but struggle to make money?

In Episode 24 of eCommerce, Clearly, Vedika Agrawal breaks down the profitability trap in e-commerce, starting with the striking FY26 financials of Snabbit, the instant house-help startup.

But context matters. Snabbit is a heavily venture-funded startup that has raised more than $112 million. Its first full year of operations involved significant investments in customer acquisition, service professionals, technology and expansion.

So, what can e-commerce founders learn from this?

In this episode, we explore why revenue growth alone doesn't tell you whether your business is financially healthy, how pricing and unit economics affect profitability, and what D2C founders and Amazon and Flipkart sellers can do to build more sustainable businesses.

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WHAT YOU'LL LEARN

• Why growing revenue doesn't necessarily mean growing profit
• How to calculate and interpret contribution margins
• How product costs, shipping, marketplace fees, advertising and returns affect profitability
• Why copying competitor pricing can be dangerous
• How D2C brands can evaluate customer acquisition costs and repeat purchases
• How Amazon and Flipkart sellers can review profitability by SKU and channel
• How better operations, inventory planning and pricing can improve business economics
• Why founders should understand their unit economics before scaling

Whether you're launching your first product, running a D2C brand, selling on Amazon or Flipkart, or scaling an established e-commerce business, this episode will help you think beyond revenue and make more informed growth decisions.

ABOUT ECOMMERCE, CLEARLY

eCommerce, Clearly is a podcast by Vedika Agrawal covering Indian e-commerce, D2C brands, marketplaces, consumer behaviour, business economics, growth strategies and the decisions shaping the industry.

Explore EcomBeyondDropship: https://www.ecombeyonddropship.com/

SOURCES & FURTHER READING

1. Mint — Snabbit's expansion push comes at a cost as FY26 losses hit ₹168 crore
   https://www.livemint.com/companies/company-results/snabbits-expansion-fy26-losses-168-crore-home-helps-workers-professionals-11792155028989.html

2. Moneycontrol — Quick services startup Snabbit posts ₹168 crore loss on ₹12 crore revenue in FY26
   https://www.moneycontrol.com/news/business/startup/quick-services-startup-snabbit-posts-rs-168-crore-loss-on-rs-12-crore-revenue-in-fy26-14053843.html

3. Inc42 — Snabbit Spent ₹16 To Earn Every Rupee In Operating Revenue In FY26
   https://inc42.com/buzz/snabbit-spent-%E2%82%B916-to-earn-every-rupee-in-operating-revenue-in-fy26/

DISCLAIMER: This episode is for educational and informational purposes only. Business outcomes depend on individual circumstances, costs, pricing, competition, capital and execution. The examples discussed are illustrative and should not be treated as financial or accounting advice.

#Ecommerce #D2C #EcommerceProfitability #UnitEconomics #AmazonSeller #FlipkartSeller

India's festive e-commerce season is here, but what do the latest numbers really tell us?

In Episode 23 of eCommerce, Clearly, Vedika Agrawal breaks down India's 2026 festive sales, Amazon Great Indian Festival, Flipkart Big Billion Days, changing consumer behaviour and the rapid rise of quick commerce.

With festive online sales projected to reach ₹1.5–1.55 lakh crore and India's quick-commerce market potentially reaching $70–90 billion by FY2031, the opportunity is significant. But growth isn't uniform across categories, cities or shopping channels.

In this episode, we explore:

• Amazon Great Indian Festival 2026: Opening performance and category demand.

• Flipkart Big Billion Days 2026: Shopper growth, non-metro demand and quick-commerce expansion.

• India's festive e-commerce trends: What GMV, order volumes and smartphone sales reveal about consumer spending.

• Consumer behaviour: Why shoppers compare prices, research products and seek recommendations before purchasing.

• Quick commerce in India: Insights from Google's and Redseer's Think Quick Commerce report, including the $90 billion opportunity and the distinct growth challenges in metro and non-metro markets.

• What e-commerce brands should do: Channel strategy, assortment planning, pricing, profit margins, customer acquisition and repeat purchases.

  
  

The key takeaway? India's festive e-commerce market is becoming more fragmented. Brands need to understand not just how much consumers spend, but what they buy, where they buy it, why they choose a particular channel, and whether that growth is profitable.

Tune in for practical insights on Indian e-commerce, D2C growth, marketplaces, quick commerce and the strategies shaping online retail.

Sources & further reading:

1. Google and Redseer — Think Quick Commerce: Unlocking the $90Bn Opportunity: https://redseer.com/reports/think-quick-commerce-unlocking-the-90bn-opportunity/

2. Business Standard — Festive e-commerce sales outlook: https://www.business-standard.com/industry/news/flipkart-amazon-bet-on-delivery-speed-as-india-s-festive-sales-kick-off-126100701383_1.html

3. Amazon India — Great Indian Festival 2026: https://www.aboutamazon.in/news/retail/amazon-great-indian-festival-2026-results

4. Flipkart — Big Billion Days opening results: https://stories.flipkart.com/announcement/india-logs-on-for-the-big-billion-days-flipkart-records-63-million-concurrent-users-as-the-festive-season-opens

5. Economic Times — CashKaro festive shopping data: https://m.economictimes.com/small-biz/sme-sector/cashkaro-data-shows-how-indians-shopped-this-festive-season-smarter-savings-and-growth-beyond-metros/articleshow/134957539.cms

6. Counterpoint Research — India festive smartphone outlook: https://counterpointresearch.com/en/insights/india-smartphone-market-volume-to-decline-12-percent-yoy-in-festive-season

7. Snapchat and GWI — Diwali & Festive Season in India report.

SEO keywords: India festive sale 2026, Indian e-commerce market 2026, Amazon Great Indian Festival 2026, Flipkart Big Billion Days 2026, quick commerce India, Google Redseer quick commerce report, festive e-commerce sales, Indian online shopping trends, D2C brand growth strategies, e-commerce profitability, non-metro e-commerce growth.

Tags: Indian e-commerce, festive sales, Amazon India, Flipkart, quick commerce, D2C brands, e-commerce strategy, consumer behaviour, online retail, retail trends.

Hashtags:
#Ecommerce #QuickCommerce #IndianRetail #D2CBrands #EcommerceStrategy #FestiveSeason2026 #EcommerceClearly

What does the RBI have to do with your ecommerce business? And what does the GST Council have to do with your growth strategy?

More than you might think.

In this episode of eCommerce, Clearly, we step back from CAC, ROAS and conversion rates to look at the forces outside your business that can shape what happens inside it.

We break down the recent RBI repo rate hike, the latest GST reforms, and what they can mean for ecommerce sellers — from cost of capital and working capital to inventory, margins, consumer spending and expansion.

But this episode isn't really about the repo rate or GST.

It’s about understanding that your ecommerce business operates inside a much bigger economic system — and when that system changes, your strategy may need to change with it.

Because sometimes, the biggest decision affecting your ecommerce business is being made by someone who has never even heard of your brand.

RBI Repo Rate / October 2026 Monetary Policy:
RBI repo rate hike — October 2026

The RBI raised the repo rate by 25 bps to 5.50% and shifted its stance to calibrated tightening. Reuters

57th GST Council Meeting — October 2026:
GST Council Meeting — Economic Times live updates

The meeting focused on GST administration and compliance reforms, including simplified registration for small ecommerce sellers, faster refunds and other compliance changes, while GST rates remained unchanged. The Economic Times

ecommerce, ecommerce India, ecommerce strategy, ecommerce business, ecommerce sellers, Indian ecommerce, ecommerce economics, economics of ecommerce, RBI repo rate, repo rate hike 2026, GST Council 2026, GST reforms, GST 2.0, GST ecommerce sellers, ecommerce policy, ecommerce trends India, business strategy, working capital, cost of capital, inventory management, ecommerce margins, consumer spending, startup funding, ecommerce growth, profitable growth, capital efficiency, D2C, D2C brands, online sellers, EcomBeyondDropship, eCommerce Clearly

Nearly 80% of Indian home shoppers discover products through social media. But does that really mean social media is becoming the new storefront?

In this episode of eCommerce, Clearly, we dig deeper into what this shift actually means for ecommerce — and why the headline is only the starting point.

The discussion is inspired by an ET Retail report on Deloitte’s research into India’s home and household market, which found that nearly 80% of Indian home shoppers discover products through social media, while 60% use ecommerce apps even while shopping in physical stores to research products, compare prices and access offers.

We go beyond the numbers to explore how social media, creators, marketplaces, D2C websites, physical retail and AI are increasingly becoming different touchpoints in the same customer journey.

Why does discovery matter if the purchase happens somewhere else?
Is social media actually becoming a storefront — or is it becoming something more important: the place where purchase intent is created?
And what does this mean for ecommerce brands trying to understand where their customers actually come from?

The episode draws on insights from Deloitte’s “The Home Reset: How India is redefining the way homes are designed, upgraded and experienced” report, as covered by ET Retail, and looks at the broader implications for Indian ecommerce.

Because maybe the biggest change isn't that social media is becoming a storefront.

Maybe it's that the storefront itself is no longer one place.

ecommerce, e-commerce, Indian ecommerce, ecommerce India, social commerce, social media commerce, social commerce India, ecommerce trends 2026, ecommerce trends India, ecommerce marketing, ecommerce strategy, D2C brands, D2C India, direct to consumer, marketplace ecommerce, Amazon India, Instagram shopping, creator commerce, creator-led commerce, influencer marketing, product discovery, ecommerce discovery, discovery-led commerce, consumer behaviour, online shopping India, omnichannel ecommerce, ecommerce funnel, ecommerce customer journey, ecommerce attribution, digital commerce, AI shopping, AI ecommerce, future of ecommerce, home and household ecommerce, Indian consumer, Gen Z shopping, ecommerce brands, Deloitte India, Deloitte home and household report, ET Retail, ecommerce podcast

We are officially two weeks away from the 2026 festive sale season — and for ecommerce brands and sellers, the question is no longer just “Are you ready for Diwali?”

It’s “What role should every channel play in your festive ecommerce strategy?”

In this episode of eCommerce, Clearly, we break down how brands can approach the upcoming Diwali 2026 sales season across Amazon, Flipkart, Myntra, Nykaa, quick-commerce platforms and their own D2C websites.

We discuss why marketplaces can be powerful customer acquisition channels during Diwali, how brands should think about inventory, pricing, product assortment and profitability across different platforms, and whether your D2C website should actually run the same Diwali sale as Amazon and Flipkart.

We also dive into the growing role of quick commerce during the festive season and why platforms such as Blinkit, Zepto and Swiggy Instamart can require a very different strategy from traditional marketplaces.

One of the biggest questions we explore is:

Should D2C brands run their biggest sale at the same time as the major marketplace Diwali sales?

Our take: not necessarily.

Instead, brands can consider using Diwali and the major marketplace festive sales for acquisition and discovery, while giving their D2C channel its own strategic moments later in the year — such as a New Year sale, brand anniversary, birthday campaign, exclusive product launch or loyalty-focused campaign.

Because ecommerce today isn't simply about choosing between marketplaces and D2C.

It's about understanding what each channel is actually supposed to do.

In this episode, we cover:

• Diwali 2026 ecommerce strategy for sellers and D2C brands
• How to approach Amazon and Flipkart festive sales
• The role of Myntra and Nykaa during the festive season
• How quick commerce is changing festive shopping
• Marketplace vs D2C strategy during Diwali
• Whether brands should match marketplace discounts on their own websites
• Channel-specific pricing and contribution margins
• How to allocate inventory across ecommerce channels
• Choosing the right products for Amazon, Flipkart, Myntra, Nykaa, quick commerce and D2C
• Customer acquisition vs customer retention
• Turning festive marketplace buyers into long-term customers
• Why brands should think beyond the Diwali sale
• Building a post-Diwali D2C strategy
• New Year, anniversary and D2C-exclusive sale opportunities
• How ecommerce brands can build a multi-channel strategy instead of running the same promotion everywhere

The festive season shouldn't just be about selling more during Diwali.

It should be about using every channel strategically to acquire customers, build relationships and create repeat purchases long after the festive sale ends.

🎙️ eCommerce, Clearly — Episode 20

Topics: Diwali 2026, ecommerce strategy, festive season sales, Amazon, Flipkart, Myntra, Nykaa, quick commerce, Blinkit, Zepto, Swiggy Instamart, D2C, marketplace strategy, ecommerce marketing, customer acquisition, customer retention, festive ecommerce strategy India.

India’s ecommerce ecosystem is changing fast — from the next 300 million consumers and the rise of Bharat Commerce to quick commerce becoming a full-fledged shopping and discovery channel.

In Episode 19 of eCommerce, Clearly, we unpack some of the biggest shifts shaping Indian ecommerce in 2026.

We start with the growing Bharat Commerce opportunity, including the thesis that India’s next 300 million consumers could reshape ecommerce economics through lower AOVs, higher volumes and value-led consumption.

Then, we talk about how EcomBeyondDropship (EBD) is evolving from an ecommerce media platform into a broader ecosystem across media, education, services, consulting and community — including the new EBD Stack and Choose Your Path.

We also dive into the massive festive ecommerce 2026 build-up, with Amazon and Flipkart expanding fulfilment, logistics and quick-commerce infrastructure ahead of India's biggest shopping season.

Then comes one of the most interesting shifts: quick commerce and festive shopping.

Ganpati is already becoming a digital storefront, with quick-commerce and ecommerce platforms merchandising products around occasions — from puja essentials, flowers and décor to sweets, gifting and festive food.

What does this tell us about the future of ecommerce UX?

We discuss the shift from product discovery to occasion-led discovery, and why ecommerce UI/UX is increasingly becoming a demand-generation and merchandising tool.

We also explore:

• Amazon’s expansion of Amazon Now
• Flipkart Minutes’ rapid expansion across India
• The growing competition between Amazon, Flipkart and quick-commerce platforms
• Flipkart’s move into micro-dramas and content-to-commerce
• Why ecommerce platforms are increasingly competing for consumer attention, not just transactions
• How India’s next ecommerce wave could be shaped by value commerce and Tier-2/Tier-3 consumers
• India’s new Consumer Protection (E-Commerce) Amendment Rules, 2026
• What the new rules mean for sponsored listings, search rankings, price transparency, dark patterns and ecommerce platforms

The bigger question behind all of this:

Is Indian ecommerce moving from simply selling products online to building entire consumer ecosystems around discovery, convenience, content, occasions and community?

Learn more about EcomBeyondDropship — the smarter side of ecommerce:
EcomBeyondDropship

Explore the EBD ecosystem, including EBD Stack, Choose Your Path, Media, Education, Services, Consulting and Community.

Bharat Commerce / Next 300 Million
ETRetail — Bharat Commerce could hit $80–90 billion as the next 300 million consumers reshape ecommerce economics

India Ecommerce Market / Connected Commerce
BCG — $300 Billion Connected Commerce: How clicks and bricks are defining the future of India’s ecommerce

India’s $80B Online Retail Market & Value Commerce
Redseer — Speed in Metro, Scale in Bharat: India’s $80B Online Retail Story

Amazon — Festive Season Hiring
Amazon India — 160,000 seasonal work opportunities for the festive season

Amazon — Operations & Amazon Now Expansion
Amazon India — 20 new fulfilment centres and 150 new delivery stations

Amazon Now — 100+ Urban Fulfilment Centres
Amazon India — Amazon Now expansion and broader product selection delivered in minutes

Flipkart Minutes — 150+ Cities & 1,200 Micro-Fulfilment Centres
Flipkart Stories — Flipkart Minutes marks two years with 4X growth

Flipkart & Micro-Dramas
Moneycontrol — Flipkart’s move into micro-dramas and content-to-commerce

Quick Commerce & Festive Shopping
Economic Times — Quick commerce reshapes festive shopping with idols, sweets and puja essentials

Quick Commerce & Festive Inventory
Inc42 — Inside Dark Store Festive Stock-Up Strategy

Amazon India — Festive Shopping / Great Indian Festival
Amazon India — Great Indian Festival

New Ecommerce Rules 2026
Government of India / PIB — Consumer Protection (E-Commerce) Amendment Rules, 2026

Over the last year, I’ve realised something about my own buying behaviour: I’ve slowly started choosing Indian D2C brands over brands I’ve used for years.

And I didn’t really plan for it to happen.

From switching from Dove to Be Nude, Oral-B to Perfora, and basic lip balms to Indie Wild, to discovering DailyObjects, Mokobara, Blablie Blue, Kica Active, Kawa, Terractive, Bodai and several other homegrown Indian brands, my “default” brands have quietly changed.

And it got me thinking: what does it actually mean when D2C brands move from being brands we discover on Instagram to brands we automatically choose?

In this episode of eCommerce, Clearly, I talk about:

• Why I’ve become more willing to experiment with Indian D2C brands
• How newer brands are replacing legacy and international brands in my own buying behaviour
• The journey from discovering a D2C brand to becoming a repeat customer
• How D2C brands have started influencing my family’s purchase decisions too
• Why Instagram and social media have completely changed brand discovery
• How Indian D2C brands are competing on product, branding, design, experience and community
• What this shift says about Make in India and the growth of India’s D2C ecosystem
• And why the biggest sign of D2C success might not be how many brands are launching—but how many are becoming our new defaults.

Because ultimately, the goal isn't:

“Please buy Indian.”

It’s:

“You have choices. And we’re one of the best ones.”

And maybe that’s when an Indian D2C brand has truly made it.

When you stop thinking of it as a “small Indian brand” and simply think:

“This is the brand I use.”

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If you’ve also switched from some of your old favourite brands to newer Indian D2C brands, I’d love to know what those switches have been.

Until then, keep observing.

And clearly, keep questioning your defaults.

#eCommerceClearly #IndianD2C #D2CBrands #IndianBrands #IndianStartups #MakeInIndia #D2CIndia #eCommerce #eCommerceIndia #ConsumerBehaviour #HomegrownBrands #IndianEntrepreneurs

There is a LOT happening in Indian ecommerce right now.

Quick commerce is moving beyond groceries. Festive shopping is changing. Beauty and personal care is becoming a $42 billion opportunity. Tier-II and Tier-III cities are driving a growing share of D2C demand. And a new Infisum report projects India's ecommerce market could grow from $125 billion in 2024 to $345 billion by 2030.

So in Episode 17 of eCommerce, Clearly, I’m taking a step back from individual headlines and connecting the dots across the Indian ecommerce ecosystem.

We look at:

• Why quick commerce could drive 45–50% of incremental e-retail growth through 2030
• How Rakhi shopping shows that quick commerce is expanding far beyond groceries
• What Independence Day ecommerce sales tell us about changing consumer demand
• Why marketplaces, D2C and quick commerce are increasingly competing for the same consumer
• India's $42 billion beauty and personal care market opportunity
• Why Tier-II and Tier-III India could be the next major growth engine for ecommerce and D2C brands
• Why launching a brand is becoming easier — but scaling one profitably is getting harder
• What the latest quick-commerce profitability numbers tell us about the industry's next phase
• Why RTO, COD and logistics could become increasingly important to ecommerce profitability
• And why the next phase of Indian ecommerce may be less about GMV and more about unit economics, retention and sustainable growth

The big question we're exploring is:

If India really does become a $345 billion ecommerce market by 2030, what will the winning ecommerce company of 2030 actually look like?

Is it a marketplace brand? A D2C brand? A quick-commerce-first brand? A creator-led brand?

Or something that doesn't fit neatly into any of those categories?

This episode is for ecommerce founders, D2C brands, marketplace sellers, quick-commerce operators, marketers, retailers, entrepreneurs and anyone interested in the future of ecommerce in India.

Sources Mentioned:

Business Standard / Infisum — India's ecommerce market to nearly triple to $345 billion by 2030
Read the Business Standard report

Fortune India — India's quick-commerce boom has now hit its profitability moment
Read the Fortune India article

ET Retail / Aditya Birla Capital — India's beauty & personal care market to $42 billion by FY31
Read the ET Retail article

BW Disrupt — India’s beauty & personal care market set for $42 billion scale-up by FY31
Read the BW Disrupt article

Unicommerce — Quick Commerce Festive Season Report 2026
Read the Unicommerce report

ClickPost — The 90-Day RTO Reduction Playbook
Read the ClickPost RTO playbook

eCommerce, Clearly is a podcast about ecommerce, D2C, marketplaces, quick commerce, consumer behaviour, digital retail and the trends shaping India's online commerce ecosystem.

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India’s health & wellness market is changing fast — and it’s becoming one of the most interesting categories in Indian e-commerce.

In Episode 16 of eCommerce, Clearly, I break down what’s happening across the health & wellness ecosystem — from supplements, protein and functional foods to quick commerce, D2C, offline retail and the growing interest from FMCG giants.

We look at:

→ How India’s health & wellness category evolved
→ Why health & wellness is not one single market
→ How consumer buying behaviour is shifting from planned to unplanned purchases
→ Why quick commerce is changing the way supplements and wellness products are bought
→ Marketplace vs quick commerce vs D2C: what role does each channel play?
→ Why FMCG giants are acquiring D2C wellness brands
→ What this means for founders building in the category
→ Where I see the biggest opportunities in Indian health & wellness

Having worked with several brands in this category, this is also a category that has made me significantly more optimistic about the future of Indian e-commerce.

If you're building a health & wellness brand, working in consumer, or simply want to understand where India's wellness market is headed, this episode is for you.

We also turned this research into EBD Deep Dive #004: The Health & Wellness Reset — our detailed look at the market, brands, channels, consumer shifts and opportunities.

Read the full deep dive:
EBD Deep Dive #004 — The Health & Wellness Reset

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Are Indian D2C brands being built to sell, or are founders building them to last?

In Episode 15 of eCommerce, Clearly, we look at one of the most interesting shifts happening in India's D2C and consumer ecosystem: the growing wave of acquisitions and strategic investments by large FMCG, consumer and retail companies.

From HUL acquiring Minimalist, Marico investing in Cosmix and building its digital-first portfolio, USV acquiring Wellbeing Nutrition, ITC investing in new-age consumer brands, to Wipro Consumer Care acquiring 60% of Dermatouch, the pattern is becoming increasingly difficult to ignore.

But what are these companies actually buying?

Is it the product?
The revenue?
The distribution?
The brand?
The consumer?
The innovation?
Or, perhaps most importantly, consumer relevance and speed?

Large FMCG companies already have capital, manufacturing, distribution and scale. New-age D2C brands, meanwhile, are often closer to younger consumers, faster at experimenting and better positioned to identify emerging categories and changing consumer preferences. Recent data shows that acquired digital-first brands generated more than ₹2,000 crore in combined revenue in FY26, highlighting how strategically important these businesses are becoming to their larger parent companies.

But this raises a much bigger question for founders:

Are we building D2C brands because we genuinely want to build them for the next 20–30 years? Or are we, consciously or unconsciously, building businesses that we hope will eventually become attractive acquisition targets?

In this episode, we unpack the economics, strategy and psychology behind D2C acquisitions in India — and the very different meanings of building to sell vs. building to last.

Because an acquisition isn't necessarily an ending. It can mean financial freedom, a new chapter for the founder, or access to the capital and distribution needed to take a brand much further.

But what happens when the exit itself becomes the definition of success?

What are founders actually building for?

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