eCommerce Conversations

eCommerce Conversations | CFO Shifts to Menswear, Egyptian Roots


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In 2020, Karim Abed was the chief financial officer for a Texas-based home builder. The job paid well, he says, but he yearned to launch his own business and reconnect with his Egyptian heritage. Fast forward to 2025, and that business is WYR, a men's apparel brand utilizing Giza cotton, the storied fabric, and small...
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eCommerce ConversationsBy CommerceTracks