eCommerce Conversations

eCommerce Conversations | Startup Vet Revives Legacy Fitness Brand


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Jon Shanahan destroys the myth that founders make lousy employees. He co-founded Stryx, a men's cosmetics provider, in 2017 and is now the marketing head at TRX, the storied exercise equipment company. He has thrived in both roles. He joined TRX in late 2022 amid a post-Covid hangover and a stale legacy brand. Fast forward...
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eCommerce ConversationsBy CommerceTracks