Introduction to Ecommerce Evolution In Ecommerce Evolved, Tanner Larsson examines the evolution of ecommerce through three phases: Ecommerce 1.0, 2.0, and 3.0, illustrating how online business strategies and customer engagement have progressed over time. Ecommerce 1.0 was the foundational phase, where businesses focused on creating basic websites to showcase products. Transactions were simple, with limited customer interaction beyond basic ordering and contact forms. This phase...

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