James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives. Composable commerce is very close to James’s heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being able to offer tailored, flexible digital experiences for brands across multiple channels is a meaningful goal to aim at. Listen to James and Kailin’s discussion on aligning business goals with your platform architecture and why it’s crucial to start with KPIs before diving into headless solutions. You’ll soon discover why composable is more than just a buzzword.

Together they discussed:

• The origins of the MACH Alliance and how it went on to mould the development of headless commerce
• The most common challenges that drive companies to adopt headless solutions, and why it’s too simplistic to think there’s a one-size-fits-all approach
• How to align business goals with technology decisions when considering going down the composable architecture route

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