Welcome to the 71st episode of Ecommerce Toolbox: Expert Perspectives eTail Series! This time, host Kailin Noivo sits down with Ron Ijack, CTO at Knix, for an in-depth discussion on the evolving role of technology in retail, his experiences leading tech at major brands like Canada Goose, Roots, and Knix, the shift from custom-built systems to SaaS solutions, and how businesses can better integrate technology to drive efficiency and sales. Ron discusses actionable insights on balancing innovation, reducing tech bloat, and making technology a true business enabler rather than a distraction.

Episode Highlights:

• Why technology should be an enabler, not a centerpiece, in retail strategy.
• The shift from custom software to SaaS and how to find the right balance.
• The importance of data integration for omnichannel success.
• Overcoming ‘SaaS shiny object syndrome’ and focusing on execution.
• Building for flexibility to adapt to future tech trends.

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