Taylor Lagace is the Managing Partner and Co-Founder of Kynship, an Influencer Marketing Agency that exists to create belonging so that each story is celebrated!

Prior to founding Kynship, he worked at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. From Athletes He transitioned to the digital marketing side of the influencer marketing space by building out the influencer department at Common Thread Collective.

His holistic learning and experience within this space has led me to a greater understanding of influencer marketing, which I hope to share with others who aim to leverage influencers for the growth of their business.

In this episode you will learn:

Recommended Tool for Tracking Influencer

Overview of Mighty Scout

Timescale on Choosing an Influencer

The Compounding Value of an Influencer

Leveraging Your Influencer

Onboard as affiliates

Identifying Top Performers

The Benefits of Using Kynship