Ecommerce Insights by Wicked Reports Podcast

Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you’re surely losing a lot of money.

Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state-of-the-art shipment tracking app for Shopify that helps drop shippers, brand owners, and agencies increase their AOV and LTV.

Kiril shares with us valuable insights on how to effectively use the data that you get from your sales to convert one-time buyers into loyal paying customers.

Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!

Episode Highlights:

1. Introduction [00:00]
2. How Kiril found his way to drop shipping [01:35]
3. The story behind Kiril’s LinkedIn profiles [04:07]
4. Kiril’s simple strategy for increasing LTV [05:01]
5. A tip from Kiril on sustaining a buyer’s attention after a purchase [8:40]
6. How Rush shows recommended products based on a customer's order [13:05]
7. Staying on top of carrier delays [16:18]
8. Just some crazy guys using some crazy techniques [22:41]
9. Some parting insights on improving your sales [25:50]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Rush’s Website (https://www.rush.app/)

About our Guest:

Kiril Kirilov is the CEO of Rush, a Shopify shipping software that helps drop shippers, brand owners, and agencies increase their AOV and LTV.

Kiril specializes in customized branded tracking pages and smart shipping notifications to help businesses convert one-time buyers into loyal customers.

Connect with Kiril through the Rush app and LinkedIn.

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://www.facebook.com/WickedReports
• Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.

Do you struggle to maximize customer acquisition for your SaaS company through paid advertising?

Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode.

Aaron talks through the ad strategies his company uses to generate more quality leads and how his company works on the variety of online channels they use.

Aaron unloads tons of valuable insights on growing SaaS and ecommerce businesses in this episode so tune in now!

Episode Highlights:

1. Introduction [00:00]
2. Aaron’s life before Zammo Digital [01:08]
3. How Aaron ended up with SaaS as his niche [02:22]
4. What people in SaaS struggle the most with [03:38]
5. Google ads vs. Facebook ads: Scaling based on buyer intent [5:25]
6. What Zammo Digital does to ensure the quality of leads they get [6:55]
7. SaaS strategies that work best for Zammo Digital [8:32]
8. How Zammo Digital deals with the different digital channels they use [11:45]
9. The impact of the Apple-Facebook data wars on Zammo Digital [15:15]
10. Aaron’s view of the iOS 15 updates and how they are preparing for it [18:55]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Zammo Digital’s Website (https://zammodigital.com/)

About our Guest:

Aaron Zakowski is the founder of Zammo Digital, a company that uses sponsored social and PPC marketing to help SaaS, Ecommerce, and other businesses accelerate growth. 

Aaron also hosts the SaaS Marketing Superstars Podcast,  where he dives into growth strategies from some of the fastest-growing SaaS companies. 

Connect with Aaron through his website and LinkedIn account.

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://www.facebook.com/WickedReports
• Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.

In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on.

Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce.

Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience.

Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!

Episode Highlights:

1. Introduction [00:00]
2. Why you don’t have to measure every action taken on your website [01:29]
3. How Chris started with measurement marketing [02:58]
4. The beauty of prioritizing measurement in doing business [06:13]
5. Common false beliefs about measurement [8:20]
6. Understanding customer behaviors through measurement marketing [16:05]
7. MeasurementMarketing.io’s framework in delivering its services [18:17]
8. Why data isn’t about the numbers [24:57]
9. Challenging tracking projects that Chris had [28:03]
10. Chris’ perspective on delayed conversions [33:39]
11. Chris’ take on the drama between Apple and Facebook [36:14] 

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Measurement Marketing’s Website (https://measurementmarketing.io/)

About our Guest:

Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management.

He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner.

Get in touch with Chris through LinkedIn.

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://web.facebook.com/WickedReports
• Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.

While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients.

Today, I have with me Conversion Fanatics President Justin Christianson to give a tighter grasp of the Conversion Rate Optimization (CRO) practice.

Justin shares effective CRO strategies that his company uses which will definitely help you strategize accordingly in scaling your business.

Join our discussion by tuning in to this episode!

Episode Highlights:

1. Introduction [00:00]
2. How Justin got into the field of CRO [01:08]
3. The type of data Justin had when he started [03:15]
4. The evolution of Conversion Fanatic’s service delivery [04:34]
5. Misconceptions about the CRO practice [7:43]
6. Conversion Fanatic’s framework in doing CRO [12:39]
7. Impact of traffic’s quantity and quality to Conversion Fanatic’s tests [19:22]
8. Adaptability of Conversion Fanatic’s CRO strategies [23:01]
9. CRO as a science and a guessing game [28:07]
10. Tools and teams that make up a CRO project [29:48]
11. Parting life and ecom lessons from Justin [33:38]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Conversion Fanatic’s Website (https://conversionfanatics.com/)
• Get a copy of “Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing” by Justin Christianson (https://conversionfanatics.com/book)

About our Guest:

Justin Christianson is the Co-Founder and President of Conversion Fanatics, a full-service conversion rate optimization firm that's helped hundreds of businesses improve their performance, including Burt's Bees, Snow, NBC Sports, Dr. Axe, and many others. 

Justin is also the author of the #1 Bestselling book “Conversion Fanatic: How to Double Your Customers, Sales, and Profits with A/B Testing.”

Connect with Justin at One Spot Social.

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://web.facebook.com/WickedReports
• Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.

Starting your own niche is an extremely risky move. But once you’ve found the perfect recipe to make it work, overwhelming results are sure to go your way. 

Today, I have with me Alanna Kaivalya, a pioneer in the online yoga teaching industry, to show us how setting your own business breakthroughs is possible.

Alanna and I talk through her journey to becoming an award-winning marketer, from the amazing impacts of her yoga practice on how she runs her business to her takeaways in growing her online yoga teaching business.

Tune in to this episode now and who knows? You could be the next industry leader showing up in business podcasts.

Episode Highlights:

1. Introduction [00:00]
2. Alanna’s beginning in the online yoga teaching business [01:33]
3. Beyond the mat: Yoga’s impact on running a business [05:41]
4. How Alanna markets her online yoga teaching business [12:00]
5. Alanna’s go-to sales funnel [15:20]
6. How Alanna handles copywriting for her business [16:43]
7. Alanna’s preferred ad-buying platforms and strategies [17:50]
8. Publishing platforms for Alanna’s books [19:51]
9. Alanna’s biggest learnings as a professor [22:13]
10. Alanna’s tip on doing her sacred sound practice [27:37]
11. The power of breath control in a meditation practice [30:05]
12. Testings and iterations that Alanna took in growing her business [32:37]
13. A nugget of wisdom from Alanna [34:43]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Alanna Kaivalya’s website (https://alannak.com/)

About our Guest:

Alanna Kaivalya is the founder of the Spiritual Leadership Institute, the world's first higher-education training program dedicated to yoga psychology's cutting-edge field. 

They offer the skills, methods, and tactics needed to enter into one's purpose as a spiritual leader, allowing them to use their gifts to make a significant difference in the lives of others.

Connect with Alanna on her website.

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://web.facebook.com/WickedReports

Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.

Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive.

Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a successful ecom store. 

Jessica talks about everything that she learned the hard way in her past experience so that you don’t have to go through the mistakes that she made.

What are you still waiting for? Jump into the episode now.

Episode Highlights:

1. Introduction [00:00]
2. Jessica’s business food for thought  [02:34]
3. Business pains that Ecommerce Badassery heals [03:21]
4. When to focus on customer retention and acquisition [07:12]
5. Diagnosing your marketing platforms individually [9:51]
6. What really matters in an email marketing campaign [12:03]
7. Search Engine Optimization 101 with Jessica [15:31]
8. Jessica’s time as the only employee of a 7-figure ecom store [24:57]
9. Recreating in-person experience on the internet [30:31]
10. Ways to grow your business according to Jessica [33:08]
11. Jessica’s checklist of optimization [36:09]
12. What Jessica thinks about the latest iOS updates [39:14]
13. Why your business is not about you [43:03]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Ecommerce Badassery (https://ecommercebadassery.com/)

About our Guest:

Ecommerce Badassery CEO/Founder Jessica Totillo Coster is an ecommerce and email marketing strategist who uses data and experience to help boutique owners and product entrepreneurs figure out the next best step in their business.

Connect with Jessica through her LinkedIn account.

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://web.facebook.com/WickedReports
• Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.

Is iOS 15 really the death of attribution and tracking?

For today’s special episode, I tackle what’s actually happening in iOS 15 and its impact on marketers. 

I also share how you can gain a significant advantage over your competitors from this update.

Find out how you can get ahead by tuning in now!

Episode Highlights:

   1.Introduction [00:00]

   2. The new Apple mail privacy protection [01:59]

   3. Cross-site tracking prevention in Safari [03:58]

   4. Changes in the iCoud+ [06:53]

       a.) The “hide your email” feature [07:12]

       b.) The private Relay technology [09:18]

   5. Is iOS 15 really a problem? [11:57]

   6. Why iOS 15 can actually be an edge for you [13:26]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://web.facebook.com/WickedReports
• Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.

Many marketing emails struggle to convert, not because of an uninteresting offer but because entrepreneurs fail to provide a human touch to their digital pitches.

Today, I have with me the best person to consult on this important subject - Jimmy Kim, CEO of the email and SMS marketing platform, Sendlane.

Jimmy gives his takes on marketing challenges and issues such as the effects of iOS updates. He also shares valuable lessons that he has gained from his years of marketing experience.

This episode will surely give you fresh views on how you can effectively market your brand so tune in now!

Episode Highlights:

1. Introduction [00:00]
2. Sendlane’s road to where it is today [01:00]
3. The use of SMS in marketing [03:57]
4. Jimmy’s biggest lessons in digital marketing and life [7:04]
5. How Sendlane tailors its marketing strategies based on data [10:02]
6. Attribution points in digital marketing [14:05]
7. Sendlane’s framework for solving challenges in ecom [20:39]
8. Jimmy’s take on marketing platforms’ evolution [25:47]
9. Content marketing’s part in Sendlane’s growth [32:56]
10. Disrupting people and capturing them while they’re interested [38:02]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Request a demo with Sendlane (https://www.sendlane.com/)

About Our Guest: 

Jimmy Kim is the founder and CEO of Sendlane, an SMS and Email marketing support company that serves over 1,700 clients.

Connect with Jimmy through his email.

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://web.facebook.com/WickedReports
• Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.

Using people’s fear of missing out has proven to be a very effective marketing strategy over time. But good strategies should not have to dwell on the negativity of fear.

So how do you create a sense of urgency on consumers without having to sacrifice your own business’s integrity?

Today, I have Jack Born, founder of Deadline Funnel, to discuss the practical uses of urgency in marketing. Jack shares how Deadline Funnel helps entrepreneurs and businesses increase their sales and lead conversion by automating the deadline of their offers to their prospects.

Join our conversation to know how you can give that extra motivation to your leads to avail your products and services.

Episode Highlights:

1. Introduction [00:00]
2. How Jack got into the digital marketing space [00:52]
3. Jack’s experience working with Perry Marshall [06:51]
4. Deadline Funnel’s backstory and the problems it solves [12:16]
5. How Deadline Funnel works and integrations you can do with it [17:38]
6. Deadline Funnel’s coupon code functionality in ecommerce [21:59]
7. The Zapier of Urgency [28:46]
8. The value of email integration with Deadline Funnel [31:06]
9. A tip on when you can send multiple emails at a time [32:05] 
10. Being brave for once in marketing automation [34:05]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• Visit the Deadline Funnel’s Website (https://www.deadlinefunnel.com/)
• Get a copy of Perry Marshall’s “80/20 Sales and Marketing” (https://www.amazon.com/8020-Sales-and-Marketing-audiobook/dp/B00KSI46WM/)

About Our Guest: 

Jack Born creates software that helps entrepreneurs maximize their sales through marketing automation. He’s the technical founder of DeadlineFunnel.com , SurveyFunnnel.io , BoxshotKing.com , and AW Pro Tools. 

Jack also created the Tactical Triangle concept which author and thought leader, Perry Marshall covered in detail in Chapter 6 of his bestselling “80/20 Sales and Marketing” book.

Connect with Jack Born through Deadline Funnel’s Twitter and Facebook pages. 

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://web.facebook.com/WickedReports
• Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.

While putting up a Shopify store is not rocket science, making your shop and products stand out can be very difficult.

In today’s episode, I have Chase Clymer who co-founded Electric Eye, a company that helps businesses thrive by turning strategic design, development, and marketing decisions into Shopify-powered sales machines.

Chase shares with us the framework that his company uses in dealing with KPIs and building funnels. He also talks us through the matters he takes into consideration when finding a product-market fit.

Tune in to the episode now to learn how you can set your ecom store up for more sales.

Episode Highlights:

1. Introduction [00:00]
2. What Chase’s agency Electric Eye does [03:04]
3. How Electric Eye helps Shopify store owners [05:50]
4. The framework Electric Eyes uses to analyze KPIs [9:53]
5. Selling without sounding like you’re trying to sell [13:30]
6. Figuring out what product to offer as an upsell [16:52]
7. The hardest part in doing ecom according to Chase [18:45]
8. Chase’s procedure for building a funnel [19:47]
9. Chase’s take on IOS 14’s impact on marketing [23:36]
10. Electric Eye’s go-to system for helping their clients [25:45]
11. What’s next for Chase and Electric Eye in Q4 2021 [27:11]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
•  Electric Eye (https://electriceye.io/)

About Our Guest: 

Chase Clymer is the Co-Founder of Electric Eye, a group of Shopify Experts that scales businesses by creating Shopify-powered sales machines from strategic design, development, and marketing decisions. 

Chase is also the host of Honest Ecommerce, a weekly podcast that provides endless resources on ecommerce development. 

For more of Chase’s ecom insights, subscribe to his podcast Honest Ecommerce.

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

Connect with E-Commerce Insights by Wicked Reports:

• Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
• Like us on Facebook: https://www.facebook.com/WickedReports
• Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

See omnystudio.com/listener for privacy information.